SEARCH ENGINE OPTIMIZATION
Search engine optimization, widely known as SEO refers to the technique used to increase traffic that is of quality to a website.
This is done by a series of marketing techniques that assist in ranking your website higher on google. This will in turn increase organic traffic to various search queries on the web.
How it works
SEO involves a lot of hard work as it involves continuously improving your website.
It contains two aspects :
On-page – This refers to all the measures that are done on the website.
Off-page- This refers to all the strategies you use outside your website to generate organic traffic to your website.
SEO optimizing steps to boost traffic to your website
Choose the right domain name
Your domain name should be short, easy to remember and spell. Including keywords into your domain will help your website rank higher in search engines. A good example is if your domain name is deep-sea-diving.com, Google will recognize the words in the domain name and match every deep sea diving search to your website. Picking the right hosting company is very important as well as the right company can help you set up a great site. I would recommend Dreamhost, which I currently use and it cost me less than 50usd for this site or WHUK, which has WordPress hosting and their customer service is absolutely amazing.
Design high quality and attractive website
Designing a website that is user-friendly will help users stay on the website longer. While designing a website keep in mind that the theme, font, and format should be easy to navigate through from any device. Make sure the font can be read on both a PC, a tablet and a mobile device.
Write quality SEO friendly content
Use appropriate keywords in your content, take time to research for keywords. Ensure your content is grammatically correct and has authority before posting it. I highly recommend using Grammarly while blogging. Try and create content that is an answer to a commonly asked question or something new in the market. Use eye-catching images.
Back-linking to SEO Optimized websites
Guest blogging is one of the most effective ways as it puts your website on another website thus providing backlinks to you. When writing content often link to other websites as some owners may return the favour thus creating backlinks to you. Provide positive comments and reviews as chances are the owner will provide you with a referral which in turn provides backlinks to your website.
Publicize your website
After creating content that is of high quality, share your work. This can be done through google ads, facebook groups, Pinterest, online communities. If you do not put your content out there, no one will know about it. Do not limit your sharing to just your social media following. My favourite is Tailwind which helps you connect with other bloggers and share your content in tribes, you can register HERE and receive $30 free.
However, if you busy and have no time to double check everything then I highly recommend using 3DCART which is the leading eCommerce software for SEO, they have 15 day trial periods so it is perfect.
I hope these beginner-friendly tips help you as you start SEO optimizing your site. Let me know what you struggle with the most.
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